Ma French Bank looks back at the launch of its Callbot
Having received over a million calls in the course of 2020 as a result of their growing success, Ma French Bank's customer service department was looking for a solution to be able to respond to all requests while maintaining the best possible customer satisfaction.
To achieve this, the bank wanted a solution that would meet a customer's primary need: speed of response. What's more, automation had become essential for their customer service department, as the indicators were not satisfactory: level of service quality, task processing capacity, etc. Ma French Bank therefore wanted a tool that would enable them to respond quickly to the vast majority of customers who contacted them, and to have new KPIs in line with the objectives of the banking sector.
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